Digital Marketing/Social Media/Comic-Con: Superman & Lois: The Death of Superman

The last season of Superman & Lois was going to be its most epic season yet, covering the iconic "Death of Superman". Leading digital marketing strategies, social media production and coverage of ComicCon, the season premiere brought in one of the highest Monday night and streaming audiences for The CW.

Social Media

• Manage the show's social media accounts and content Instagram, Facebook, X, Youtube and TikTok

• Ideate and produce social-first content

• Partner with Warner Bros, DC Comics, and talent to maximize promotional opportunties

• Develop pre-premiere, premiere and post-premiere marketing strategies

• Be the voice and expert of the show's content pillars and fan sentiment

• Manage assets, copy and deliverables

• Take charge of editorial calendars and schedule strategically

• Find cross-promotional opportunities with talent and network's other IPs

• Live-Tweet the premiere to create digital buzz around the show

Content Production

• Brainstorm and PRODUCE social content that engage with the show's target demographic

  • Social-first videos, graphics, memes, GIFs, etc

  
  

Comic-Con Coverage

• To build fan anticipation and generate social hype around the final season premiere, Superman & Lois had its panel at the iconic Hall-H in ComicCon. Leading the digital marketing efforts,

• Ideate and produce content at the event with talent & producers - building engagement for season 4 and wrapping up the Arrowverse era.

• Coordinate and post digital content - teasers, trailers, exclusive sneak peeks aligning with the Hall-H reveals

Strategy

Paid Media

• Work together with top-class agencies like Known to piece together optimized paid digital media campaigns on Facebook, Instagram, TikTok and Youtube

• Create assets specific for paid media campaigns on Meta, Youtube and TikTok

• Track deliverables, write copies, create branch links and QA campaign assets