Digital Marketing/Social Media Strategy: All American - Homecoming Season 3

The CW's hit-series (also charting on Netflix) All American: Homecoming was on its final season showcasing all the tea and drama unimagined. Through strategy, content production, creative design and copywriting, the show's socials had to engage with existing fans and tap into new audiences.

Leading digital marketing and social media strategies, All American: Homecoming brought in some of the highest ratings and streaming numbers for the network over the summer.

Social Media

• Manage the show's social media accounts and content Instagram, Facebook, X, Youtube and TikTok

• Ideate and produce social-first content

• Develop pre-premiere, premiere and post-premiere marketing strategies

• Be the voice and expert of the show's content pillars and fan sentiment

• Manage assets, copy and deliverables

• Take charge of editorial calendars and schedule strategically

• Find cross-promotional opportunities with talent and network's other IPs

• Live-Tweet the premiere to create digital buzz around the show

Content Production

• Brainstorm and develop social content that engage with the show's target demographic

  • Social-first videos, graphics, memes, GIFs, etc

    
    

Cross-Promo Strategy

• Ideate concepts and develop content to cross-promote the show to the network's other IPs.

Content Curation

• Curate content, edit clips and write copy to engage the community with the show's hottest moments.