Digital Marketing/Social Media: Flash - The Final Run

As one of the DC Arrowverse's most iconic show, The Flash, was going to have an epic final season. Spearheading digital marketing strategies, campaigns and content production, the #FinalRun brought together fans from all over the Arrowverse to not only celebrate the show's 9 seasons but also bring in one of The CW's highest streaming audiences.

Social Media

• Manage the show's social media accounts and content Instagram, Facebook, X, Youtube and TikTok

• Ideate and produce social-first content

  • Quote Graphic Series - Celebrating important moments throughout the series

  • Live-Tweet GIFs - Creating time-relevant conversations around the Arrowverse

  • Edited Clips - Engaging with The Flash fanbase

• Partner with Warner Bros, DC Comics, and talent to maximize promotional opportunties

• Develop pre-premiere, premiere and post-premiere marketing strategies

• Be the voice and expert of the show's content pillars and fan sentiment

• Manage assets, copy and deliverables

• Take charge of editorial calendars and schedule strategically

• Find cross-promotional opportunities with talent and network's other IPs

Content Production

• Brainstorm and PRODUCE (concept, design, edit) social content that engage with the show's target demographic

  • Social-first videos, graphics, memes, GIFs, etc

    
    

Strategy

Paid Media

• Curate the best content for social boosting

• QA links, coordinate assets, track deliverables