Crossings TV: Connecting Communities to COVID-19 Resources

Crossings TV, as a "Home for Asian Americans", worked to connect Asian American communities in various metropolitan cities across the nation to valuable COVID-19 resources.

• Produced :30 second PSA spots in 10 different languages that were aired in Los Angeles, San Francisco, Sacramento, Seattle, Chicago, Minneapolis, and New York

• Created digital pages on website to act as an info-hub for Asian American communities ➤Latest Updates, News, Anti-Discrimination, Small Business, Mental Health, Domestic Violence, Local Restaurants, Personal Aid, and Unemployment Resources ➤Resources in English, Chinese, Filipino, Japanese, Hmong, Hindi, Punjabi, Russian, and Vietnamese

• Partnered with various organizations including AARP, Congresswoman Judy Chu, UC Davis Health, and more to bring crucial information to audiences.

• Created graphics to promote campaign over website and social media

Awards & Recognition:

AARP AAPI "Truthtellers in Ethnic Media" Recognition

Sacramento Bee Article about Crossings TV