Digital Marketing / Social Media - The CW: Wild Cards

The CW, in co-production with the CBC Network, released Wild Card, a brand new buddy-cop comedy series starring Vanessa Morgan (Riverdale) and Giacomo Gianiotti (Grey's Anatomy). New digital marketing strategies and content had to be developed and launched to not only engage The CW's existing audiences but also tap into new demographics. Through the marketing strategies, the series was able to bring in the year's biggest Wednesday night audience for the network.

Social Media Management

• Manage the show's social media account on Instagram and content on The CW's Facebook, X and TikTok

• Develop pre-premiere, premiere and post-premiere marketing strategies with Allied Global Marketing team

• Be the voice and expert of the show's content pillars and fan sentiment

• Manage assets, copy and deliverables

• Take charge of editorial calendars and schedule strategically

• Find cross-promotional opportunities with talent and network's other IPs

Content Production

• Brainstorm and PRODUCE social content that engage with the show's target demographic

  • Videos, Graphics, Memes, GIFs, etc.

Strategy

• Create content pillars

• Ideate concepts

• Implement cultural topics, trends, key beats into editorial calendar

Episodic Parody Art Concept

Cross-Promotional Strategy

Influencer Marketing

Paid Media

• Work together with top-class agencies like Known and Allied Global Marketing to piece together optimized paid digital media campaigns on Facebook, Instagram, TikTok and Youtube.

• Track deliverables, write copies, create branch links and QA campaign assets