Marketing - PR - Production: Crossings TV - AAPI Documentary Series Special

In celebration of AAPI Heritage Month, Crossings TV aired a weekly Asian American Documentary Series Special during the month of May. In partnership with PBS KVIE and independent filmmakers, Crossings TV aired 8 documentaries that highlighting the Asian American (#AAPI) experience, culture, identity and history. For this documentary special, I strategized and executed marketing & PR campaigns in order to raise awareness and viewership.

Marketing

• Partner with Community Organizations for effective grassroots & multicultural marketing strategies growig social media exposure

• Produce and coordinate deliveries of Social Media Creative Assets including Trailers, Graphics, and Flyers

• Social Media Campaign - Facebook, Instagram, Twitter

• Design, create and update digital landing pages on website that update existing audiences about new programming series.

• Create and send out e-newsletters

Partnerships:

• Kollaboration

• OCA - Sacramento

Examples of Social Media Posts:

PR

• Lead publicity campaign for Crossings TV's AAPI Month Documentary Series to gain coverage on target media outlets and blogs

Featured on:

• Sacramento Bee

• Northwest Asian Weekly

• Visions Education

Production

Teasers