Marketing & Production: Stop Asian Hate

During the pandemic, racism and hate crimes against Asian Americans rose by 168%. As a "home for Asian Americans", Crossings TV launched its initiatives to connect the AAPI community to resources that help #StopAsianHate.

As part of this initiative, I developed and executed PSA campaigns that connect Crossings TV's viewers to a digital resource portal on the network's website.

Production:

• Produced culturally relevant PSA videos in 9 languages to be aired in Los Angeles, New York, San Francisco, Chicago, Seattle, Minneapolis, and Sacramento

  • All Aspects of Production from Storyboarding & Editing to Voice Overs & Talent Coordination

Other Versions Produced Include:

• Hindi

• Hmong

• Punjabi

• Russian

• Vietnamese

Social Media:

• Partner with national and local organizations to increase social media exposure of campaigns focused on fighting hate crimes against Asian American communities.