PR & Marketing: Kollaboration EMPOWERD 2020

Kollaboration hosted its annual EMPOWER Conference for current and aspiring entertainment artists, creatives and professionals. To adjust to the COVID-19 pandemic, Kollaboration switched the conference to one of the first Virtual Conferences in Los Angeles, making the conference available nation wide. In order to grow public attention and event attendance, I led the publicity, community partnership and multicultural marketing efforts for EMPOWERD(igital)

PR

• Lead, manage and execute publicity campaigns for media coverage on the event's speakers, cause and programs.

• Create press releases, pitches and media kits
  

Coverage in: ➤ AdWeek ➤ Character Media ➤ AsAmNews

Kollaboration on AdWeek

Kollab on Character Media

Kollaboration on AsAmNews

Multicultural Marketing & Community Partnership Partner with community organizations and campaigns to focus on multicultural marketing and community engagement

• CAPE (Coalition of Asian Pacifics in Entertainment)

• US Census

• Visual Communications (Los Angeles Asian Pacific Film Festival)

• CAAM (Center for Asian American Media)

Social Media: