PR & Marketing: Kollaboration STAR 2019

Kollaboration hosted its flagship annual, STAR, on December 7 at the historic Café Club Fais Do-Do. STAR is an annual showcase partnering with companies to inspire, promote and celebrate the Asian American creative community in media and entertainment.

This year the showcase featured six finalists selected in a nationwide series of talent competitions. In addition, the program includes guests performances by diverse AAPI talent, ranging from hip hop to improvisational comedy. The show was also hosted by rapper Dumbfoundead and actress/podcast host Minji Chang.

Judges included:

• Daniel Dae Kim (Actor and Producer)

• Susan Jin Davis (NBC Universal, Chief Sustainability Officer)

• Travis Atreo (Music Artist)

PR

• Lead, manage and execute publicity campaigns for media coverage on the event's speakers, cause and programs.

• Create press releases, pitches and media kits

• Managed media relations during the event - coordinate press, red carpet, VIP guests.
  

Coverage in: ➤ Nextshark ➤ Character Media ➤ Koogle

Red Carpet/ Media Attention:

• Red Carpet

• VIP Event

• Getty Images

• Photos with Event Branding were also used in articles for Metro, Hollywood Gossip, and Yahoo News.

• Attending influencers also utilized the media assets for their social media, increasing event exposure and branding

Marketing & Community Partnership

• Digital & Multicultural Marketing partnering with Influencers

• Partner with film events, community organizations, campaigns, and influencers to focus on multicultural marketing and community engagement
  

Community Partners:

• CAPE (Coalition of Asian Pacifics in Entertainment)

• Visual Communications (Los Angeles Asian Pacific Film Festival)

• Taiwanese American Film Festival

• Asian Creatives Network - Los Angeles

Kollaboration STAR 2019 Press.pdf

Download PDF • 196KB

KSTAR2019 - Press Kit.pdf

Download PDF • 598KB